Street Fashion

No reason to follow the trends

Stockholm is sometimes described as a city of fashion slaves, where status-seeking career people desperately try to follow the trends.  But there are also brave souls among us who have a style all their own.  Photographer Mattia Marchi took these shots in the Swedish capital. I met Mattia on Friday evening after an underground art event  called [...]

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Swedish Olympic team dressed for glory


Posted: 23rd April 2012 by wordhack1 in Street Fashion, Swedish

Less than 100 days prior to the Summer Olympics in London, the Swedish national team has unveiled their official uniforms.  The collection designed  by Li-Ning of China in collaboration with Swedish designer Eva Christensson looks like leftovers from a K-Mart 70 percent-off sale. One of the most striking pieces is a  turquoise-and-yellow striped shirt that will have [...]

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He likes the quirky look of Herr Judit

Tom Astin, a PR executive with a large multinational corporation based in Stockholm, never wears boring grey suits and brown shoes. He might show up at the office in a professional bicyclist’s jersey or a dark suit depending upon his mood. We posed a few quick questions to the style-savvy Englishman: Do business execs in [...]

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Stockholm Street Fashion: Fridhemsplan


Posted: 28th March 2012 by wordhack1 in Street Fashion, Swedish
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Fridhemsplan on the western side of the city is a busy place on a Wednesday afternoon. Close to the corner of Fridhemsgatan and Drottningholmsvägen is Govinda’s, a vegetarian restaurant run by the Hare Krishna people. Just around the corner is a tiny shop where they sell Italian ice cream and sandwiches (I like one with [...]

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Fashion in uniform: Kista Galleria


Posted: 10th March 2012 by wordhack1 in Street Fashion, Swedish
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Duygu Ünlü and Melina Arcos Famme In a large shopping mall like Kista Galleria in Stockholm, there are many places where you can get coffee. My favorite is an espresso/chocolate bar called Kahls, an oasis of calm and rich smells in a mall full of hard bright light Duygu Ünlü and Melina Arcos Famme were wearing black [...]

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Why I don’t have a photo of Noomi Rapace


Posted: 30th January 2012 by wordhack1 in Cool photos, Street Fashion, Swedish

The 2012 Mercedes-Benz Stockholm Week started today with a  a ribbon cutting by  actress Noomi Rapace, best-known in this country for her starring role as Lisbeth Sahlander in the Swedish films based upon the Millenium thrillers by Stieg Larsson.  Ms. Rapace– who is currently making a name for herself in Hollywood– surely cut the ribbon, and [...]

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Stockholm Fashion Week, Wednesday

We chatted with Veronica Fratrielli while waiting for the Carin Wester show to start on Wednesday evening, during the Stockholm Fashion Week. She was wearing a colorful coat by Desigual, a Spanish label, together with vintage shoes and jewellery. Origninally from Poland but currently living in Oslo, Veronica (who has a cool blog!) at www.veronicafratielli.blgspot.com [...]

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Stockholm Fashion Week- Tuesday


Posted: 10th August 2011 by wordhack1 in Events, Street Fashion, Trade Fairs
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Stylist Michelle Da Silva was one of the most popular targets for photographers on the second day of Stockholm Fashion Week. I grabbed this shot of Michelle on an iPod outside of Berns, one of the fashion week’s main venues. I’m shopping for a stylist to help with a an “underground” event I’m trying to [...]

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Stockholm Street Fashion—Sture Gallerian


Posted: 20th December 2010 by wordhack1 in Fashion Photography, Street Fashion
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I wanted to get photos showing how people dress for a blizzard in the Swedish capital, but chickened out and visited an indoor shopping mall instead.

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Fashion from Norway sparks global debate

An unusual sartorial trend has been spearheaded by OnePiece, a fashion label from Norway.

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