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Clothing chain H&M has broken new ground when it comes to standardization in the fashion industry. Eight of the models showing bikinis in H&M’s webshop have exactly the same body, with different heads attached. Is this a bizarre coincidence? Or perhaps it is a case of futuristic cloning, the creation of a new race of [...]
Ad Campaigns
Win a Versace outfit this weekend
Posted: 11th November 2011 by wordhack1 in Ad Campaigns, Swedish
Tags: H&M, marketing, qr codes, Versace for H&M
Fashion retailing giant H&M has pulled a new marketing trick out of its corporate hat. The company today (November 11) unveiled a large glass-walled structure at Norrmalmstorg in Stockholm containing samples from its Versace-for-H&M collection, which will be launched in 12 Swedish stores and in its online shop, starting on November 17. “H&M always tries [...]
Airbrushed models out of fashion in Norway
Posted: 10th November 2011 by wordhack1 in Ad Campaigns, Models, Norwegian
Tags: anorexic models, digital retouching, Norwegian Fashion, Thin models
Norwegian minister of Gender Equality Audun Lysbakken wants to reduce the pressure on young girls to try to live up to unrealistic ideals of beauty. Lysbakken plans to start a dialogue with the advertising industry and the media to stop advertising which promotes unhealthy body ideals, according to daily newspaper Berlingske Tidende. One possible course [...]
What would Lisbeth Salander say?
Posted: 28th October 2011 by wordhack1 in Ad Campaigns, Business news, Swedish
Tags: fashion, H&M, millenium, stieg larsson, xmas
Lisbeth Salander, the rebellious heroine of Stieg Larsson’s Millennium trilogy would probably be pissed off to learn that her personal style has been reincarnated as a fashion collection for H&M, one of the world’s biggest retail chains. Luckily, the anarchistic computer hacker with a violent temper is only a fictional character in the books, so [...]
My first (and only) gig as male model
Posted: 3rd July 2011 by wordhack1 in Ad Campaigns, Fashion Photography
Tags: ashade, eyewear, fashion photography, male model, sunglasses
I recently visited the studio of photographer Cengiz Bozkaya in order to have my photo taken wearing various models of Ashade sunglasses. They are a new brand of “organic eyewear” designed in Sweden that will be coming on the market in a few months. A blonde woman named Johanna was the female model. We took [...]
Has Mick Jagger gone crazy?
Posted: 19th January 2011 by wordhack1 in Ad Campaigns, Business news, Norwegian
Tags: Dressmann, Mick Jagger, Rolling Stones
The Rolling Stones will be on center stage in a new campaign to promote Dressmann, the largest menswear chain in the Nordic region.
The Gap signs Swedish Indiepop band
Posted: 5th January 2011 by wordhack1 in Ad Campaigns, Swedish
Tags: Indie bands, The Gap, You Say France and I Whistle
The Gap, one of the world’s largest clothing retailers with over 3,000 stores, has signed a two year contract with You say France and I Whistle,
Merry Christmas from Finland
Posted: 11th December 2010 by wordhack1 in Ad Campaigns, Cool photos, Finnish
Tags: Finnish design, Finnish fashion, Minna Parikka, women's shoes
This cheerful holiday greeting found its way into my in-box. Minna Parikka will be showing her collection at Premiere Classe in Paris, Porte de Versailles between January 22-25 and at Gallery in Copenhagen Febrary 3-5. Add to: Facebook | Digg | Del.icio.us | Stumbleupon | Reddit | Blinklist | Twitter | Technorati | Yahoo Buzz [...]
Will Calvin Klein meet the challenge?
Posted: 5th November 2010 by wordhack1 in Ad Campaigns, Events
Tags: aimee lambert poor, Calvin Klein, One dress 50 days, Swedish
Rain or shine, Stockholm schoolteacher Aimee Lambert Poor wore the same strict, utilitarian gray dress by Calvin Klein for 50 days, starting on September 1 and continuing until October 20. It became a sort of uniform. The unusual project was a huge success, raising over 10,000 kronor for a charity which provides shelter to the homeless.
Diamonds are forever for Danish model
Posted: 4th November 2010 by wordhack1 in Ad Campaigns, Danish
Tags: Armani Diamonds, danish, fashion photography, male model, scandinavian
Mathias Lauridsen, one of the hottest male models in the world, is the new face of Emporio Armani Diamonds Fragrance.