Ad Campaigns

Win a free photo session with Felicia!


Posted: 18th March 2012 by wordhack1 in Ad Campaigns, Fashion Photography

Are you an aspiring actor or model that needs a special photo to add to your portfolio? Perhaps you want a new look for your Facebook profile or personal webpage? Here is a chance to win a photo session with talented Stockholm photographer Felicia Margineanu. To enter the competition, all you have to do is send [...]

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Win a free trip to Ibizia


Posted: 15th February 2012 by wordhack1 in Ad Campaigns, Danish, Events
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I would love to be on the Mediteranean island of Ibizia right about now.  The weather isn’t too bad here in Stockholm— just slightly below freezing with a light snow on the ground– but the dark days get me  down sometimes.  I want to bury my frozen toes in some warm sand and listen to the sound of waves hitting the shore. [...]

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Georg Jensen stiches up a new image

One of the biggest assets owned by Denmark’s Georg Jensen is its well-known brand name, and its sterling reputation for high-quality  silver jewelry and other hand-made articles.  Now the firm is rebranding in an effort to broaden its customer base.  They want to keep theír loyal fans who appreciate classical designs, while appealing to younger fashionistas on the prowl [...]

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Pop-up exhibit of fashion adverts in Oslo


Posted: 13th January 2012 by wordhack1 in Ad Campaigns, Fashion Photography, Models, Norwegian
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  Thursday the 12th of January, the students of AD 2 at Westerdal School of Communication  launched their exhibition of fashion advertisements in Gamle Galleri Gude (gallery) in Oslo. The Pop-up vernissage was called «Eye Candy.» The students made one ad campaign each for a brand with which they can  identify. The challenge was to find an [...]

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H&M takes plus sizes out of the closet


Posted: 12th January 2012 by wordhack1 in Ad Campaigns, Boutiques, Swedish, Trends
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Sweden’s giant clothing retailer H&M is changing the name of  its plus size collections for women .  Until now, it has called its large size collection “Big and Beautiful.” As of Spring 2012, H&M is rebranding its plus size collections as H&M+, “meaning fashion will always come before size at H&M,” the company announced in a [...]

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Underwater Love: Not so good for suede


Posted: 9th January 2012 by wordhack1 in Ad Campaigns, Cool photos, Finnish
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This photo taken by photographer Antti Viitala of some gorgeous shoes from Finland’s Minna Parikka sure makes some great eye-candy. Styling was done by Teri Niitti.  The shoot was done for an editorial called Underwater Love for Finnish lifestyle magazine Image.  But was it necessary to sacrifice the beautiful shoes in order to get the beautiful [...]

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The Happy Socks phenomenon


Posted: 29th December 2011 by wordhack1 in Ad Campaigns, Cool photos, Fashion Photography, Swedish
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Who would ever imagine that the most colorful and playful socks in the world would come out of Sweden? This is a country, after all, where fashion has traditionally been functional, not frivolous. This is a country, after all, where large numbers of perverse men wear shorts in the summer together with shiny leather shoes [...]

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Zlatan helps Nike score big in visiblity


Posted: 21st December 2011 by wordhack1 in Ad Campaigns, videos

A new commercial for sportswear manufacturer Nike featuring Sweden’s best-known soccer star has gone viral, making it the most-frequently shared video in the country last month.   The title of the video  “Crafted for Destruction” plays upon soccer star Zlatan Ibrahimovic’s reputation as a formidable and aggressive offensive player. 

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Anti-odor clothing for kids smells badly

Christmas shoppers on their mission to buy presents for family and friends may be bringing home sports and baby clothing that contains poisons. Clothing which claims to be “anti-odor” often contains tiny silver particles which are poisonous for the natural environment. Some tests suggest they could also be harmful for human health. The Swedish Chemicals [...]

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Hot swimwear from cool Iceland

[slideshow]As the first snows of winter dust the streets of Stockholm, my thoughts turn to Iceland. Right about now, it would be nice to be warming my toes in the Blue Lagoon or some of the other geothermal heated pools with dot the North Atlantic land mass perched between North America and Europe. I once [...]

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