Scandinavian Fashion

The London office of Viva Model Management has snapped up Lykke Li, an attractive Swedish singer/songwriter with a seductive voice and oodles of talent. The 25-year-old electro-pop  singer is no stranger to magazine covers.  Her sultry image has already graced the covers of magazines like The Lab, Notion, Foam and  Spin.  In 2010 she modeled jeans for Levi’s, and she sells fashion on her official website…well, T-shirts and a tote bag at any rate.

It is not as if Lykke has been invisible. She was selected as one of Vogue.com’s “Ones-To-Watch 2012” and appeared on two of America’s biggest talk shows last year:   The Late Show With David Letterman and The Tonight Show.

For my part, I first became a fan when I watched one of her videos on Youtube in which she sang an acoustic version of  her tune  “I’m Good- I’m Gone”  in a public toilet, keeping time with two spoons.  How cool is that?