Scandinavian Fashion

Trollbeads campaign. AD: Christian Mo Johansen. Photo: Øyvind Nustad. Models: Margrethe Onarheim and grandfather. Hair/makeup: Jeanett Flognfeldt.

Thursday the 12th of January, the students of AD 2 at Westerdal School of Communication  launched their exhibition of fashion advertisements in Gamle Galleri Gude (gallery) in Oslo. The Pop-up vernissage was called «Eye Candy.» The students made one ad campaign each for a brand with which they can  identify. The challenge was to find an expression that matches the design. The students  looked at previous ad campagins in fashion magazines.

I especially liked Christian Mo Johansen’s ad photo for Trollbeads. The picture is taken in the middle of a pig barn with grandfather as a farmer. The model Margrethe Onarheim is wearing a pig nose. The student has thought outside the box, and it´s successfull. You really want to buy the jewelry, because it´s funny, down-to- earth and daredevil.

Helene Egeland is behind the beautiful pictures for Karina Johnsen´s designer showpieces with a horse, a field and a lake as background. The light is so lovely and brings out the details of the fantastic clothes. Everything looks calm and beautiful. It was not like that at all in reality.

Karina Johnsen campagin. AD: Helene Egeland. Photo: Madeleine Nilsson. Model: Bibbi Ur Kjørsvik. Makeup: Skjoldur Eyfjord. Hair: Tom Ur Kjørsvik.

Alexander MqQueen campaign. AD: Miriam Heinesen. Photo: Sirin Winge. Model: Anna, pholk. Makeup/hair: Chyxs Marie Quijano. Assistant: Aron Lindegård. Clothes: Miriam Heinesen. Also one of my favourites, because it´s so in the spirit of the designer.

The story above was contributed by Hanne Erøy. www.fashionistainoslo.com