Edith goes guerilla on January 31

Posted: 26th January 2012 by wordhack1 in Events, Swedish
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A guerilla fashion show will be staged in Stockholm on Tuesday 31 January 2012.  An outdoors catwalk open to the public will take place featuring a collection by designer Jenny Grettve called “Edith on a Bike,” inspired by Swedish poet Edith Södergran…and motocross.

Models wearing Grettve’s designs are scheduled to appear at 12:25, and strut their stuff all the way down  Regeringsgatan via NK to Brezelli Park, arriving at 12:55.

Edith Södergran  (1892-1924) was a Swedish poet who died young, and never exprienced the high regard her work later enjoyed.  The collection inspired by the poet is designed in black and white and features turn of the century details infused with sport-inspired touches. The designs focus on the waist, high collars and button sleeves,

Fashion in Uniform: A Swedish Priest

Posted: 25th January 2012 by admin in videos
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* This is the first in a series of portraits of people who wear a sort of uniform, but still maintain a sense of personal style.

Per Frycklund, a pastor in the Swedish Lutheran church, looks like he just emerged from a Rockabilly concert.  He wears blue jeans with the cuffs turned up, tan boots and a handsome brown leather jacket.  A silver chain hangs from a front pocket.  Per  also wears a black eccleasiastical shirt with the white key collar as a sign of his vocation.  

 After working for several decades as a chef at fine Stockholm restaurants like Riche and Sturehöf, Per was ordained as a priest, a change which he calls “a blessing.”  Now, he cooks up spirtual sustenance for his parishioners. 

 

Something for your favorite little monster

Posted: 23rd January 2012 by wordhack1 in Finnish, Kids' stuff
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Why does all clothing for small infants have to look cute in a stereotypical way?  Finland’s Tiia Vanhatapio turns  conventional ideas about baby clothing upside down.  She has for years made  bold-colored outfits with a special twist for very young kids.  Today she has added a series of outfits in black linen that would look perfect at an Adam’s Family dinner party.

Tiia could be on to something:  Beauty or innocence can sometimes be accentuated– it can be made more visible–  by contrasting it with something dark or mechancal.

 Helsiniki-based Vanhatapio has a special affection for all things macabre, seductive and subculture oriented.
She become a cult figure in her home country as one of Finland’s leading rockabilly singers in the 1990s.  Her “bebes” line is a complement to her fashion line for women.

 

Lykke Li signed with Viva Models

Posted: 22nd January 2012 by wordhack1 in Models, Swedish
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The London office of Viva Model Management has snapped up Lykke Li, an attractive Swedish singer/songwriter with a seductive voice and oodles of talent. The 25-year-old electro-pop  singer is no stranger to magazine covers.  Her sultry image has already graced the covers of magazines like The Lab, Notion, Foam and  Spin.  In 2010 she modeled jeans for Levi’s, and she sells fashion on her official website…well, T-shirts and a tote bag at any rate.

It is not as if Lykke has been invisible. She was selected as one of Vogue.com’s “Ones-To-Watch 2012” and appeared on two of America’s biggest talk shows last year:   The Late Show With David Letterman and The Tonight Show.

For my part, I first became a fan when I watched one of her videos on Youtube in which she sang an acoustic version of  her tune  “I’m Good- I’m Gone”  in a public toilet, keeping time with two spoons.  How cool is that?

 

Killer collection from Oslo designer

Posted: 20th January 2012 by wordhack1 in Norwegian
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Meeting the press: Nina Jarebrink

The inspiration for Nina Jarebrink’s F/W collection was the 1946 film noir classic The Killers staring the glamorous Ava Gardner as Kitty Collins. 

“The feeling in the collection is sensual and dangerous,”  Nina informed me during a little tête-à-tête held in a suitably glamorous suite on the second floor of Stockholm’s Diplomat Hotel on ritzy Strandvägen.  (tête-à-tête  is about one-third of my total French vocabulary.)

Ms.  Jarebrink actually comes originally from Sweden, but lives in Norway.  She moved there some 11 years ago and has no immediate plan to shift elsewhere: “I have a Norwegian fiance,” she explained. 

For her meeting with the local Swedish press, the lanky designer was wearing some high-waisted black pants infused with gold metallic glitter, and a delicate transparent silk blouse.  Definitely sensual and dangerous.  She likes a high-waist because it gives an attractive silhouette.  Many of the items in her F/W collection are infused with gold glitter, including several of the wool sweaters.

“I love gold, but hate silver,” she said. 

Jarebrink is one of Norway’s most successful independent designers, represented in faraway places like Japan, South Korea, the Caribbean islands and South Africa.  She will have a runway show in Capetown, South Africa in August. Photo: David Bartal

 

Georg Jensen stiches up a new image

Posted: 19th January 2012 by wordhack1 in Ad Campaigns, Danish, Events
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Fhotos of Freja were transformed into cross-stitched embroideries

One of the biggest assets owned by Denmark’s Georg Jensen is its well-known brand name, and its sterling reputation for high-quality  silver jewelry and other hand-made articles.  Now the firm is rebranding in an effort to broaden its customer base.  They want to keep theír loyal fans who appreciate classical designs, while appealing to younger fashionistas on the prowl for cool accessories.

“We are working a lot to reposition the brand.  It is important that our jewelery be shown in a fashion context,”  explained Fernanda Palmeiro, head of PR for Georg Jensen in Europe, when we met at the company’s boutique at Stureplan in Stockholm.

One clear signal of a fresh approach is the playful silver cuffs the Copenhagen-based firm  recently introduced, as previously noted on this site.   Another interesting initiative is  a new ad campaign, in which photos previously taken of model Freja Beha Erichsen shot by Sebastian Faena wearing Georg Jensen jewelry have been transformed by art/fashion artist Inge Jacobsen.

Danish-Irish Inge Jacobsen spent some 2,000 hours converting eight  photos of  Freja into cross-stitched images.   The unusual needlework collaboration  is a good match, marrying the Georg Jensen handicraft tradition with the wonderful world of fashion.  Cross-stitched works by Inge Jacobsen have previously appeared on the covers of fashion bibles like Dazed & Confused and Vogue.   

 

 

Pop-up exhibit of fashion adverts in Oslo

Posted: 13th January 2012 by wordhack1 in Ad Campaigns, Fashion Photography, Models, Norwegian
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Trollbeads campaign. AD: Christian Mo Johansen. Photo: Øyvind Nustad. Models: Margrethe Onarheim and grandfather. Hair/makeup: Jeanett Flognfeldt.

Thursday the 12th of January, the students of AD 2 at Westerdal School of Communication  launched their exhibition of fashion advertisements in Gamle Galleri Gude (gallery) in Oslo. The Pop-up vernissage was called «Eye Candy.» The students made one ad campaign each for a brand with which they can  identify. The challenge was to find an expression that matches the design. The students  looked at previous ad campagins in fashion magazines.

I especially liked Christian Mo Johansen’s ad photo for Trollbeads. The picture is taken in the middle of a pig barn with grandfather as a farmer. The model Margrethe Onarheim is wearing a pig nose. The student has thought outside the box, and it´s successfull. You really want to buy the jewelry, because it´s funny, down-to- earth and daredevil.

Helene Egeland is behind the beautiful pictures for Karina Johnsen´s designer showpieces with a horse, a field and a lake as background. The light is so lovely and brings out the details of the fantastic clothes. Everything looks calm and beautiful. It was not like that at all in reality.

Karina Johnsen campagin. AD: Helene Egeland. Photo: Madeleine Nilsson. Model: Bibbi Ur Kjørsvik. Makeup: Skjoldur Eyfjord. Hair: Tom Ur Kjørsvik.

 

Alexander MqQueen campaign. AD: Miriam Heinesen. Photo: Sirin Winge. Model: Anna, pholk. Makeup/hair: Chyxs Marie Quijano. Assistant: Aron Lindegård. Clothes: Miriam Heinesen. Also one of my favourites, because it´s so in the spirit of the designer.

The story above was contributed by Hanne Erøy. www.fashionistainoslo.com

 

Altewai Saome wins Max Factor Award 2012

Posted: 12th January 2012 by wordhack1 in Events, Swedish
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Strong woman in focus: Photo: Kristian Löveborg

Hand embroidery, avante-garde detailing, and minimalistic, edgy cuts. That is the magic formula which has earned the newcomer duo Altewai Saome the Max Factor Award 2012.   The prize, which has previously gone to such luminaries as Ann-Sofie Back and Lovisa Burfitt, means that Atewai Saome will have the chance to open this years Mercedes-Benz Fashion Week in Stockholm with a runway show on July 30.

The Altewai Saome inspiration for AW12 is found in shadow play and the different moods that create duplicity of character. A strong woman is always in focus, the style either subtly feminine or more masculine, depending on a woman’s shifting sentiments. The spirit of the wild versus that of the calm has inspired two different silhouettes functioning together. The silhouettes are both voluminous and pared down to represent contradictory emotions, some garments even featuring a mix of both.

- We’re very happy and honored to receive The Award and thrilled to get the chance to show our collection AW12 at Mercedes-Benz Fashion Week. We’re looking very much forward to work with the Max Factor team in order to create a striking look that enhances the theme, mood and spirit of our show, says Natalia Altewai and Randa Saome.

Founded in 2009, Altewai.Saome offer an eclectic mix of Scandinavian simplicity and international high fashion. During the years leading up to starting their fashion house, Natalia Altewai and Randa Saome spent several years studying and working for different fashion houses in Italy.

H&M takes plus sizes out of the closet

Posted: 12th January 2012 by wordhack1 in Ad Campaigns, Boutiques, Swedish, Trends
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Sweden’s giant clothing retailer H&M is changing the name of  its plus size collections for women .  Until now, it has called its large size collection “Big and Beautiful.” As of Spring 2012, H&M is rebranding its plus size collections as H&M+, “meaning fashion will always come before size at H&M,” the company announced in a press release. .

“The name is changing for the simple reason that we want the label to be presented clearly as part of H&M, and not as a separate label,” Christina Jørgensen, PR Coordinator in Denmark for H&M told FashionForum.dk.

Underwater Love: Not so good for suede

Posted: 9th January 2012 by wordhack1 in Ad Campaigns, Cool photos, Finnish
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This photo taken by photographer Antti Viitala of some gorgeous shoes from Finland’s Minna Parikka sure makes some great eye-candy.

Styling was done by Teri Niitti.  The shoot was done for an editorial called Underwater Love for Finnish lifestyle magazine Image.  But was it necessary to sacrifice the beautiful shoes in order to get the beautiful shot??

“We don’t know what happened to the shoes but I fear for the worst… The patent leather (black) probably will last but I don’t know what happens to suede when it gets soaked,” explained Anna Hakkarainen, Marketing Manager of Minna Parikka Shoes.

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